Hi there, I’m Michelle.

  • Personal Development Ghostwriter

  • Messaging Consultant

Today, content is the foundational piece of any successful marketing program…

It’s the basis of continually letting your target audience know that you can help them in their personal development journey.

But juggling the day-to-day activities of your business makes creating new content a little challenging, doesn’t it?

That's why you need a seasoned business pro who understands the nuances of content, consistent messaging and more.

I help personal development speakers like you build a high-quality email list that you can sell to again and again.

A first-rate email list means you’ll get in front of the decision makers easily, without a lot of extra effort on your part.

Wouldn’t it be nice to stay focused on your business, and let your email list do the heavy lifting for you? Let’s chat!

Ghostwriting Services

Your email list is the most important asset you own.

That’s why building a list of high-quality subscribers deserves your utmost attention. But hey, relax. This is a straightforward process that creates impressive results without the headaches.

Educational Email Courses (EECs)

Once your EEC is built, it can run forever, effortlessly capturing email subscribers 24/7 .

An EEC is the perfect way to prime potential clients and educate them on the way you think. It allows you to overcome objections and answer questions before they’re even asked. 

Best of all, it helps you offer instant value to potential clients. This increases subscriber sign-ups and boosts trust, which leads to more sales.

Thought Leadership Articles

Consistently publishing thought leadership articles lets you share your viewpoint on a number of personal development topics while staying in front of current and potential clients with ease.

Stating your opinion, even if it’s controversial, helps you position yourself as an expert in the eyes of your ideal clients. Seeing you in this light means they’ll be eagerly anticipating new content from you that they can learn from and share with their colleagues.

The Advantage of Experience

When we work together, you only get what you need, when you need it — the first time around. This means:

  • No going back to the drawing board because the message is muddy.

  • No hand-holding of a high-maintenance creative.

  • No worrying about meeting deadlines, managing priorities or maintaining professionalism.

Your time is valuable, and I respect that. That’s why I’ve developed a low-maintenance process for getting you what you need. I’ll gather all the information upfront, as painlessly as possible, so you can get back to work as quickly as possible.

Rest assured, your deliverables will be provided on time, on target and ready to deliver results that set you apart from the crowd.

Value That Makes Your Life Easier

  • Listening

    With my years of know-how, I’ve turned listening into an art form. Listening well means you can be assured of personalized service and content that’s on-target the first time.

  • Creativity

    Don’t worry about seeking the muse — I’m on a first-name basis with her (or him, if you prefer). Count on a creative approach to get your message across with a tone and style that’s audience-appropriate.

  • Confidence + Convenience

    Partnering with an experienced professional means you can focus on what’s important to you — your business — and relax knowing your project is in reliable hands.

Client List (partial)

IBM

USAA

AT&T

Microsoft

Toyota Motor North America

National Association of Women in Construction

Compassion International

Meals on Wheels (local chapter)

Focus on the Family

Christian Assistance Ministry

What Clients Say

  • Mike Bergin, Director, Digital Strategy, USAA

    "Michelle worked for me as a contractor at USAA. She was on my team before I joined, and I was lucky to have her. Michelle stood up a discipline and a process to effectively communicate customer offers to our customer reps/sales force. She did it with very little guidance and even fewer resources. She owns what she is given and collaborates to an effective solution. She is a manager's dream.

    Additionally, Michelle comes to work every day with a smile on her face, ready and willing to work. I would definitely consider her for future employment at USAA and recommend her 100% to anyone who needs effective content/marketing leadership."

  • Stephen Wright, Vice President, Worldwide Sales CRM Transformation, Fortune 100 Company

    “Over the last few years, Michelle has been a key resource in creating, managing and executing the critical communications strategy required for our worldwide organization. This includes creating targeted communications to executives and stakeholders; managing an integrated communication plan that proactively leverages many technologies and approaches; and defining key messages that require the translation of complex technical elements into readily understandable business terms. Her professionalism and passion consistently combine to result in a high quality work product.”

  • Greg Olivares, Cyber Account Executive

    "Michelle joined our corporate proposal team for a strategic must-win opportunity that was critical to our company's future. Her writing talent and messaging expertise helped us shape a technical response document into a compelling benefits-based, problem-solving proposal to our largest customer. She worked tirelessly to help dozens of authors shape our messaging, content, and grammar into a single cohesive storyline. Her professionalism and attention to detail resulted in the highest quality proposal in all my time with this company. I highly recommend Michelle's services for any vital project involving high-end persuasive writing."

  • Ann Tarrillion, Lead Member Experience Strategist, USAA

    "When you hire Michelle, you hire much more than an articulate, efficient writer. You hire a problem solver. Michelle can not only write content, she can help you define your goals and strategies so that your content is right on target. She tackles ambiguous processes and undefined tasks within work groups and teams. She also builds executive buy-in to create repeatable processes that are easily managed.

    USAA's processes, teams and work streams are extremely complex. Michelle learned quickly, organized chaos and created a process that teams throughout the enterprise are now following.

    Michelle is easy to work with, and individuals are willing to work with her to meet the common goals of the organization."

  • Luis Bonifaz, Marketing Executive

    “My team was fortunate to have Michelle provide immense value-add as a writer/editor for a variety of projects. Sh is someone you can depend on to go above and beyond, making sure we complete projects on-time and on-buget. She is detail-oriented andcreative in hr approach, as wel as very personable. You will be glad you hired her.”

Let’s Talk!